See the future through a different lens.
What if you were told…
We live in a Renaissance period. That we’ll see more change in the next ten years than the previous 100. That democracy, the free press, and higher education as we know them may not withstand a social revolution.
In "The Autonomous Age," a clear-eyed perspective will become a critical life skill.
There’s a lot in flux, and we can’t predict it all.
Perspective Agents is a guide to help you.
How to see what's in front of us.
You will discover in the book that it’s possible to find order behind the disorder.
You can see how social transitions form through a cascading series of stages.
You can anticipate what’s to come. Interpret shifts with greater clarity. Adapt to new realities.
You can gain a greater sense of control and personal agency.
With the perspective gained, you'll see that we've hit a turning point.
“To navigate the fast-changing media terrain, Perspective Agents will undoubtedly be our Northstar. Much like what Jung did for our unconscious, Perry deconstructs, diagnoses and delivers a step-by-step map to make sense of what we use everyday, yet is hidden in plain sight. Platforms, channels, networks, surfaces—the stuff of our social infrastructure, the air we breathe.”
WILLIAM B. RANSFORD PROFESSOR OF SOCIOLOGY COLUMBIA UNIVERSITY
BEST SELLING AUTHOR, GANG LEADER FOR A DAY
About the author
Chris Perry is Chairman of Weber Shandwick Futures. He is responsible for the firm’s media lab, a unit that blends technology, cultural research, and new service development. The lab helps prepare leaders to respond to cultural changes and communicate in complex environments.
With 30 years at the forefront of media design, Perry works with Fortune 500 companies to implement cutting-edge intelligence and creative campaigns aimed at reducing risks and stimulating growth.
Perry’s insights and contributions are recognized in leading business and strategy publications, including Fortune, The New York Times, The Washington Post, and Strategy + Business.
He shares insights on the changing nature of culture and communication on Substack, also titled Perspective Agents.
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"The Autonomous Age will further push us into a realm of the surreal—what analysts call a changing paradigm, new beginning, or five-hundred-year event.
This book crafts a way to see the revolutionary period that confronts us."